Uniting under the name “OnTrac” and completing our rebrand initiative mark key milestones in cementing our role as a proven alternative to other national carriers.
We are excited to announce that LaserShip/OnTrac has officially come together under a single name and launched a new brand identity.
From this point on, our company will be known as OnTrac.
What Does This Mean?
Our extensive rebranding initiative, which includes a new name, logo, website, and visual identity, comes as a result of the 2021 merger between LaserShip and OnTrac Logistics to form the first coast-to-coast partner of choice for last-mile e-commerce deliveries. Since joining forces, we’ve launched a transcontinental delivery service to move packages from coast to coast in as little as three days, empowering retailers to reach 250 million consumers across 31 states and Washington, D.C. with faster, more reliable home delivery at a lower cost.
With OnTrac, retailers looking to break away from the duopoly and diversify their carrier mix now have a customer-centric, proven alternative that’s invested in their success and can grow with them. Retailers can look to OnTrac as a long-term partner that can help them gain a competitive advantage through faster delivery, lower operational costs, greater flexibility, and a nationwide scale.
What’s Next?
The future is bright for OnTrac. Our transcontinental service is the first of many growth initiatives on the horizon. We’ll expand our network this year to Texas in the urban megaregion of Austin, Dallas-Fort Worth, Houston, and San Antonio to reach an additional 19 million consumers. Once complete, we’ll be able to help our retail partners reach 80% of the U.S. population.
We look forward to what the future holds for OnTrac, as we continue to focus on providing industry-leading service to our customers.
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